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Àü¿ì¿µ (½É¸®ÇÐÀÚ, Ãæ³²´ë ±³¼ö) |
¿¬¼¼´ëÇб³ ½É¸®Çаú¸¦ Á¹¾÷ÇÏ°í, ¸Þ¸±·£µå ´ëÇÐ[University of Maryland, College Park] ½É¸®Çаú¿¡¼ 5³â°£ ÀüÀÓ¿¬±¸¿øÀ¸·Î ±Ù¹«Çß´Ù. ÇѸ²´ëÇб³ ½É¸®Çаú¿¡¼ Åë°è ¹× ¹æ¹ý·Ð ´ã´ç±³¼ö¸¦ ¿ªÀÓÇÏ°í, ÇöÀç Ãæ³²´ëÇб³ ½É¸®Çаú¿¡¼ »çȸ½É¸®Çаú ¼ÒºñÀڽɸ®ÇÐÀ» °¡¸£Ä¡°í ÀÖ´Ù. 2004³â ¼ÒºñÀÚ¿¬±¸ÇÐȸ Çмú´ëȸ(Association for Consumer Research Conference)¿¡¼ ÃÖ¿ì¼ö ³í¹®»ó(Best Competitive Paper Award)À» ¼ö»óÇßÀ¸¸ç, 2009³â¿¡´Â ÇѸ²´ëÇб³¿¡¼ ÃÖ¿ì¼ö °ÀÇ»óÀ» ¼ö»óÇÏ¿´´Ù. |
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¡ºÇÁ¶óÀ̹Ö: ³ª¸¦ ¿òÁ÷ÀÌ´Â ¹«Àǽġ»(21¼¼±âºÏ½º, 2013)
¡º³» ¸¶À½µµ ¸ô¶óÁÖ´Â ´ç½Å ÀÌÀ¯´Â ³» Çൿ¿¡ ÀÖ´Ù¡»(21¼¼±âºÏ½º, 2012)
¡º½É¸®ÇÐÀÇ Èû P¡»(ºÏÇϿ콺, 2010) |
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¡º¸¶À̾ÀÇ ½É¸®ÇРŽ±¸¡»(µ¥À̺ñµå G. ¸¶À̾, °ø¿ª, ½Ã±×¸¶ÇÁ·¹½º, 2011) |
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- ³í¹® |
¡¤¡¸Assimilative behavior identification can also be resource-dependent: The unimodel
perspective on personal-attribution phases¡¹, Journal of Personality and Social
Psychology (2002)
¡¤¡¸A theory of goal system¡¹, Advances in Experimental Social Psychology (2002)
¡¤¡¸Consumption as a multiple-goal pursuit without awareness¡¹,
Applying Social Cognition to Consumer-Focused Strategy (2005)
¡¤¡¸The role of task demands and processing resources in the use of base-rate
and individuating information¡¹, Journal of Personality and Social Psychology (2006)
¡¤¡¸Motivated closed-mindedness and its social consequences¡¹,
Handbook of Motivation Science (2007)
¡¤¡¸À嵿°Ç vs. ±èÅÂÈñ È¿°ú: ¹üÁÖ¿Í »ç·ÊÁ¡È°¡ ¼ÒºñÀÚÀÇ ÆÇ´Ü¿¡ ¹ÌÄ¡´Â ¿µÇ⡹,
Çѱ¹¼ÒºñÀÚ±¤°í½É¸®ÇÐȸ Ãß°èÇмú´ëȸ ³í¹®Áý (2009). |
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