ÀÌ °­ÀÇ¿¡¼­´Â ½É¸®ÇÐ ¿ª»ç¿¡¼­ °¡Àå ÁÖ¸ñÇÒ ¸¸ÇÑ ¿¬±¸¿Í ÀÌ·ÐÀ» Áß½ÉÀ¸·Î Àΰ£ÀÇ ¸¶À½°ú ÇൿÀÌ ¾î¶»°Ô ÀÛµ¿ÇÏ´ÂÁö ¾Ë¾Æº¼ °ÍÀÌ´Ù. À̸¦ ÅëÇØ¼­ ÀڽŰú ŸÀο¡ ´ëÇÑ ÀÌÇØÀÇ ÆøÀ» ³ÐÈ÷°í, ´õ ³ª¾Æ°¡ ¿ì¸® »çȸÀÇ ´Ù¾çÇÑ ¹®Á¦¿¡ ´ëÇÑ ½É¸®ÇÐÀû Á¢±Ù °¡´É¼º¿¡ ´ëÇØ ¾Ë¾Æº¸°íÀÚ ÇÑ´Ù. ÀÌ °­ÀǸ¦ ÅëÇØ 8ÁÖÀÇ ½É¸®ÇРŽ±¸ ¿©ÇàÀ» ¶°³ªº¸ÀÚ.

¡Ø ÀÌ °­ÀǴ¡º½É¸®ÇÐÀÇ Èû P¡» (ºÏÇϿ콺, 2010³â)¸¦ Âü°íÇÏ½Ã¸é ´õ¿í ÁÁ½À´Ï´Ù.

 

³ª¿Í ŸÀÎÀ» ÀÌÇØÇÏ´Â ¸¶À½ÀÇ ¹®, ½É¸®ÇÐ[psychology]

ÈçÈ÷ Àΰ£°ü°è°¡ °¡Àå ¾î·Æ´Ù°í ÇÑ´Ù. °ú¹¬ÇÑ »ç¶÷, ¼ö´Ù½º·¯¿î »ç¶÷, È­¼ú¿¡ ´ÉÇÑ »ç¶÷, °Ñ°ú ¼ÓÀÌ ´Ù¸¥ »ç¶÷, ij¹¯±â¸¦ ÁÁ¾ÆÇÏ´Â »ç¶÷… ¸ÅÀÏ °¢¾ç°¢»öÀÇ ¼º°ÝÀ» °¡Áø »ç¶÷µéÀ» ´ëÇÏ´Â °ÍÀº ¾î·Á¿î ÀÏÀÌ´Ù. ½ÉÁö¾î ‘³ª’ ÀÚ½ÅÀÇ ¸¶À½À» Á¦´ë·Î ¾Ë ¼ö ¾øÀ» ¶§µµ ÀÖ´Ù. ¹«½É°á¿¡ ÇàÇØ ¿Â ÀÚ½ÅÀÇ ½À°üÀ̳ª Çൿ¿¡¼­ ¼ûÀº Àǹ̸¦ ¹ß°ßÇÏ°í ³î¶õ Àû ¾ø´Â°¡? ³»°¡ ¸ð¸£´Â ³ªÀÇ ¹«ÀǽÄÀº ³» Çൿ¿¡ ¾î¶² ¿µÇâÀ» ³¢ÃĿ °ÍÀϱî? °ú¿¬ ±×·± °ÍÀÌ Àֱ⳪ ÇÑ °ÍÀϱî?

‘°³ÀÎ’ ½É¸®»Ó ¾Æ´Ï¶ó, ‘Áý´Ü’ ½É¸®¶ó´Â °Íµµ ÀÖ´Ù. Á¤Ä¡ ´º½º, ¹®È­Àû À̽´ µî ÇöÀç ¹ú¾îÁö°í ÀÖ´Â ´Ù¾çÇÑ »çȸ Çö»óÀº °áÄÚ ±×³É ÀϾ´Â °ÍÀÌ ¾Æ´Ï´Ù. ±× ¼Ó¿¡´Â Áý´ÜÀÇ ½É¸®Àû ±âÀç°¡ ÀÛ¿ëÇϰí ÀÖÀ¸´Ï À̸¦ °úÇÐÀûÀ¸·Î ºÐ¼®ÇÑ ¹ÏÀ»¸¸ÇÑ ½É¸®ÇÐÀû ÇØ¼®, ±Ã±ÝÇÏÁö ¾ÊÀº°¡?

ƯÈ÷, ÀÌ °­Á´ ¡º½É¸®ÇÐÀÇ Èû P: »ç¶÷ÀÇ ¸¶À½À» ¿òÁ÷ÀÌ´Â 11°¡Áö ºñ¹Ð¡»À» ¹ß°£ÇÏ¿© ÁÖ¸ñ ¹Þ°í ÀÖ´Â ½É¸®ÇÐÀÚÀÌÀÚ, 2009³â ÇѸ²´ë ÃÖ¿ì¼ö °­ÀÇ»óÀ» ¼ö»óÇϱ⵵ ÇÑ Àü¿ì¿µ ¼±»ý´Ô²²¼­ ¿ì¸®¿¡°Ô Àͼ÷ÇÑ ‘¿µÈ­¹è¿ì, ½ºÆ÷Ã÷ ½ºÅ¸, Èï¹ÌÁøÁøÇÑ °¢Á¾ »ç°Ç°ú ÀÏÈ­’¸¦ ¿¹·Î µé¾î ½É¸®ÇÐÀ» °üÅëÇÏ´Â ÇÙ½É ¿ø¸® ¹× ±×°ÍÀÌ °¡Áø ³ÐÀº ¿Ü¿¬À» ¾Ë±â ½±°Ô ¼Ò°³ÇØ ÁÙ °ÍÀÌ´Ù. ³ª¿Í ŸÀÎÀ» ÀÌÇØÇÏ´Â ±íÀº ¾È¸ñÀ» ±â¸¦ ¼ö ÀÖ´Â ½É¸®ÇÐÀÇ ¼¼°è·Î ¿À¶ó.

       
 
Á¦3°­ ¸¶À½ÀÇ ±¸Á¶¿Í °úÁ¤¡¹ Áß¿¡¼­
 
Á¦6°­ »çȸ¿Í ½É¸®ÇÐ Áß¿¡¼­
 
Á¦8°­ µ¿ÀϽÃÀÇ ½É¸®ÇÐ
Áß¿¡¼­

 
 
Untitled Document

Àü¿ì¿µ (½É¸®ÇÐÀÚ)

¿¬¼¼´ëÇб³ ½É¸®Çаú¸¦ Á¹¾÷Çϰí, ¸Þ¸±·£µå ´ëÇÐ[University of Maryland, College Park] ½É¸®Çаú¿¡¼­ 5³â°£ ÀüÀÓ¿¬±¸¿øÀ¸·Î ±Ù¹«Çß´Ù. ÇѸ²´ëÇб³ ½É¸®Çаú¿¡¼­ Åë°è ¹× ¹æ¹ý·Ð ´ã´ç±³¼ö¸¦ ¿ªÀÓÇϰí, ÇöÀç Ãæ³²´ëÇб³ ½É¸®Çаú¿¡¼­ »çȸ½É¸®Çаú ¼ÒºñÀڽɸ®ÇÐÀ» °¡¸£Ä¡°í ÀÖ´Ù. 2004³â ¼ÒºñÀÚ¿¬±¸ÇÐȸ Çмú´ëȸ(Association for Consumer Research Conference)¿¡¼­ ÃÖ¿ì¼ö ³í¹®»ó(Best Competitive Paper Award)À» ¼ö»óÇßÀ¸¸ç, 2009³â¿¡´Â ÇѸ²´ëÇб³¿¡¼­ ÃÖ¿ì¼ö °­ÀÇ»óÀ» ¼ö»óÇÏ¿´´Ù.

- ³í¹®
·¡¸Assimilative behavior identification can also be resource-dependent: The unimodel
  perspective on personal-attribution phases¡¹, Journal of Personality and Social
  Psychology (2002)
·¡¸A theory of goal system¡¹, Advances in Experimental Social Psychology (2002)
·¡¸Consumption as a multiple-goal pursuit without awareness¡¹,
  Applying Social Cognition to Consumer-Focused Strategy (2005)
·¡¸The role of task demands and processing resources in the use of base-rate
  and individuating information¡¹, Journal of Personality and Social Psychology (2006)
·¡¸Motivated closed-mindedness and its social consequences¡¹,
   Handbook of Motivation Science (2007)
·¡¸À嵿°Ç vs. ±èÅÂÈñ È¿°ú: ¹üÁÖ¿Í »ç·ÊÁ¡È­°¡ ¼ÒºñÀÚÀÇ ÆÇ´Ü¿¡ ¹ÌÄ¡´Â ¿µÇ⡹,
   Çѱ¹¼ÒºñÀÚ±¤°í½É¸®ÇÐȸ Ãß°èÇмú´ëȸ ³í¹®Áý (2009).
 
Untitled Document
Ç¥½Ã¿¡ ¸¶¿ì½º¸¦ ´ë½Ã¸é ÁÖ¿ä³»¿ëÀ» º¸½Ç ¼ö ÀÖ½À´Ï´Ù.
°­ÀÇÀ¯Çü :
   È¸Â÷ ¤Ó                                  °­ÀÇÁ¦¸ñ                              ¤Ó °­Àǽ𣠤Ӡ °­ÀǺ¸±â
  [´Ù¿î·Îµå]
0°­
 
ÃÑ 0ºÐ
0°­
 
ÃÑ 0ºÐ
0°­
 
ÃÑ 0ºÐ
0°­
 
ÃÑ 0ºÐ
0°­
 
ÃÑ 0ºÐ
0°­
 
ÃÑ 0ºÐ
0°­
 
ÃÑ 0ºÐ
0°­
 
ÃÑ 0ºÐ
0°­
 
ÃÑ 0ºÐ
0°­
 
ÃÑ 0ºÐ
0°­
 
ÃÑ 0ºÐ
0°­
 
ÃÑ 0ºÐ
0°­
 
ÃÑ 0ºÐ
0°­
 
ÃÑ 0ºÐ
0°­
 
ÃÑ 0ºÐ
0°­
 
ÃÑ 0ºÐ
0°­
 
ÃÑ 0ºÐ
0°­
 
ÃÑ 0ºÐ
0°­
 
ÃÑ 0ºÐ
0°­
 
ÃÑ 0ºÐ
0°­
 
ÃÑ 0ºÐ
0°­
 
ÃÑ 0ºÐ
 
¡Ø ÇöÀç ´ÔÀÌ ÀÌ¿ëÇÏ°í °è½Å PCȯ°æ
  * OS (¿î¿µÃ¼Á¦) :
  * µ¿¿µ»ó Ç÷¹À̾î :
 
  µ¿¿µ»ó ¹®Á¦ ¹ß»ý½Ã ¿ÞÂʸ޴º µ¿¿µ»ó¹®Á¦Çذᵵ¿ì¹Ì¿¡¼­ ¹Ìµð¾îÇ÷¹À̾ Á¡°ËÇϽŠÈÄ ¾Æ·¡ ÇÁ·Î±×·¥À» ¼³Ä¡ÇϽñ⠹ٶø´Ï´Ù.
¡Ø ÇÊ¿ä ÇÁ·Î±×·¥
  * PDFÇü½ÄÀÇ °­ÀÇ·ÏÀÏ °æ¿ì ¾ÆÅ©·Îºª¸®´õ¸¦ ´Ù¿î·Îµå ¹Þ¾Æ ¼³Ä¡ ÇØ ÁÖ¼¼¿ä ¾ÆÅ©·Î¹î¸®´õ ´Ù¿î·Îµå
  * MacOS¸¦ »ç¿ëÇÏ´Â °æ¿ì Beat Player¸¦ ´Ù¿î·Îµå ¹Þ¾Æ ¼³Ä¡ ÇØ ÁÖ¼¼¿ä [ºñÆ®Ç÷¹ÀÌ¾î ´Ù¿î]
  * MacOS¸¦ »ç¿ëÇÏ´Â °æ¿ì °­Á »ó¼¼ÆäÀÌÁö·Î À̵¿ ÈÄ µ¿¿µ»ó ½Ãû ÇØ ÁÖ¼¼¿ä
 
 
Untitled Document

" ±³¼öÀÇ <>"¿¡ ´ëÇÑ ÃÑ 7°³ÀÇ ¸®ºä°¡ ÀÖ½À´Ï´Ù.

 
 ¹øÈ£¤Ó                              °­ÀÇÆò                         ¤Ó ÀÛ¼ºÀÚ ¤Ó ÀÛ¼ºÀÏ ¤Ó Ãßõ¼ö 
7
 
Á¤¾ç¸ð ¼±»ý´ÔÀÇ ¸»¾¸À».... (0)
 
¼­¹Î¼ö
2009-01-06
0
6
 
¸¶À½¿¡ µü ¿Í ´ê½À´Ï´Ù. (0)
 
Â÷¿µ¾Ö
2008-12-10
0
5
 
Áö±Ý ¿©±â¼­ ½ÃÀÛ! (0)
 
À̸ų²
2008-11-28
0
4
 
»ý¸í¿¡ ´ëÇÑ ¶Ç´Ù¸¥ ½Ã°¢À» ¾Ë°ÔµÈ ¼ÒÁßÇÑ ±âȸ (0)
 
À¯ÁöÇö
2008-11-19
0
3
 
±è°æÀç ±³¼ö´Ô.. (0)
 
¹Î¿¹Áø
2008-11-17
0
2
 
¿À¹Ù¸¶°¡ ¹ý·û½º´ÔÀ» ¸ÕÀú ¸¸³­ ÀÌÀ¯°¡^^ (0)
 
±èŽÄ
2008-11-17
0
1
 
Çѱ¹ÀÎÀ¸·Î Á¤Ã¼¼ºÃ£±â (0)
 
±èÇöÁÖ
2005-10-23
0
1   |  [total 1/1]